WE ARE THINKERS & MAKERS OF DIGITAL JOURNEYS
Founded in 1993 TransModal Agencies identified a gap in the market place and founded an agency that was well…smarter. And with this we also opened minds; first as a strategic brand consultancy and then as a strategic branding agency with an instinctively innovative and healthily irreverent creative capacity.
We have grown with our brands and partnerships becoming a multifaceted agency specializing in Strategic Marketing , Experiential Marketing , Media & Publicity , Brand Activations, Image & Brand Management.
With a team of 43 people spread across the greater East African Region, we are a full-service agency with capabilities in inbound marketing, strategy, design, public relations, web and social media.
IT’S ALL IN THE PLANNING
Each client project will also have a series of specific factors, which we group into a final “What else do we need to know?” section. Firstly, we need to establish the core objectives a client wishes to achieve.
We also ensure we know who is involved in the decision-making process, so that they are explicitly involved in the sign- off process at key development milestones. We need to know everything there is to know about you, and we need to understand the value propositions.
OUR APPROACH
We kick things off with a strategic exercise, allowing us to construct an ownable idea that differentiates you from the competition. We then bring your brand idea to life by developing an image, voice and style.
We also get to work on carving out a marketing plan that’s in line with your goals, objectives and budget.All the while we’re monitoring and adjusting where necessary, ensuring that if you spend a dollar, you get more than a dollar back.
IT’S IMPORTANT TO LOOK GOOD …
Project Execution is the spirit of the corporate philosophy behind TransModal’s DNA, we fine tune the strategic and creative approach during the process of delivery we predominantly think of the delivery stage as coming after the client briefing, the development of the marketing strategy, and the completion of the creative process.
We believe quality project management is what makes the difference between OK delivery and an amazing outcome,That experience and knowledge are critical when it comes to execution.
Delivery begins from the word go – it is the essence of the entire process, It ensures adherence to the various stages of the methodology and ensuring consistent and quality delivery of services from our team across board.
We Integrate Five Vital Disciplines For A Unique Impact
When we say ‘integrated communications’ we mean our solutions are created around your challenges, objectives and budgets. Collaborating with an integrated communications agency means your message will be communicated using a variety of different media to suit your audience!
Our Framework Of Delivery
1. CLIENT BRIEFING
Firstly, we need to establish the core objectives a client wishes to achieve. We also ensure we know who is involved in the decision-making process, so that they are explicitly involved in the sign- off process at key development milestones.
2. MARKETING RESEARCH
We understand the clients mandate, key deliverables and business priorities to the necessary level of depth, followed by brainstorming sessions inorder to establish key insights that drive development of the outline marketing strategy.
3. COMMUNICATION
A review of the client’s business plan, a general internal health check, face-to-face consultations with staff, competitor analysis, qualitative focus groups, online quantitative questionnaire, and one-on-one telephone conversations – and so on.
4. STRATEGIC DEVELOPMENT
This includes identification of corporate issues, establishment of brand values, product and/or service positioning, unique value propositions, audience profiling, marketing media mix, creative direction, the acquisition of new customers and more..
5. CREATIVE CONCEPTS
Concepts will include key messages derived from the strategic direction. We demonstrate how these creative concepts work and are applied across branding to maintain brand coherency- then revise and amend the designs until they meet the complete approval of our clients.
6. PROJECT MANAGEMENT
Project execution is the spirit of the corporate philosophy behind our DNA. We fine tune the strategic and creative approach during the process of delivery. We believe that high quality project management is what makes the difference between OK delivery and an amazing outcome.
7. PERFORMANCE ANALYSIS
It is important to measure the added value of your marketing activities and campaigns
against the budgets and to identify the efficiency of those activities & campaigns.This will be accomplished by focusing on the alignment of campaigns, strategies, and metrics with business goals.
PROJECTS WITH OUR TOUCH
See how our superior design sense and seamless customer experience has helped businesses measure their impact and realise a solid return on their digital marketing investments
GET IN TOUCH
Let’s Do Something Amazing For You!
Our digital marketing consultants and specialists are ready to work with you. Through getting to know you and becoming an extension of your team, we truly get to understand your objectives, goals and timelines and together we make it happen ….
That’s what we do. That’s who we are
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