WE ARE COLLABORATIVE
& CHALLENGING .
Using analysis and insights, we craft stories that make influencers, customers and your people to notice, engage and act.
Brands with a clear, compelling and differentiated story are listened to. But you only have a narrow window of opportunity to capture attention.
WHAT WE DO
Our communications programs emotionally engage audiences in a way that’s consistent, moving and meaningful. And no matter the strategy or tactic, we’re always focused on one question: “What’s your definition of success?” Because every pitch, every event, every campaign we craft is aligned with your objective. At the end of the day, that’s what we’re here for — to drive results and make your brand and campaigns matter more. Our market strategy consulting team will deliver your company value along three stages:
1. Understand & Diagnose
2. Ideate
3. Solve & Plan
Our Process
1. Understand & Diagnose
Your customers don’t make decisions in a vacuum. Our goal is to understand the landscape of customer decision making to gauge where you fit, where you’re missing the mark, and how you can better serve them.
2. Ideate
We use these customer-generated inputs to guide structured ideation, blending your
business demands with customer desires to drive business innovations that feel authentic and true.
3. Solve & Plan
We work with your team to create effective solutions that are viable and understand the mechanics of your business so that innovations fit budgets, personnel capacity, and accentuate your business strengths.
With us, you get clarity on your vision and marketing / brand destination, with a good sense of what your business will look like in 6 months, 1 year, 3 years. We work with you to create a clear picture of your target audience, whether you are targeting B2B or B2C, so that your teams are focused on the ideal customer that will drive profitable business growth.
HOW WE DO IT
How you subsequently communicate to engage that customer is our forte. We work with you to build communications, growth and marketing strategies that showcase your unique point of difference in a compelling way. With the right mix of communication and engagement strategies and with clear tangible implementation plans, your team is set to deliver. To ensure clarity of that delivery, all strategic plans have clearly articulated performance indicators that can be tracked and measured throughout the plan period. Our strategic services include support andrecommendations for the various tracking and measurement tools that can be put in place and inculcated into the ways of working within your organisation.
You may be in need of more than our core suite of digital marketing services. If that’s the case, our staff is available to advise you as your marketing consultancy firm on the right strategic approach. Find out what our strategic consulting can do for you.
Services Include:
- Brand Vision and Positioning
- Marketing dashboards
- Marketing Training
- Marketing Strategy and Implementation plans
- Research tracking and insight gathering
- Brand Identity development and toolkits
- Marketing Productivity tools and processes
