Our Work | TransModal Agencies
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We have done amazing projects

OUR WORK

We have done amazing projects

See how our superior design sense and seamless customer
experience helped businesses measure their impact and realise a
solid return on their digital marketing investments.

KeNHA Roadshow : Tulinde Barabara Zetu : Countrywide Activation
The Challenge

Assessing in total the implementation of the two five-year long Strategic Plans, it is noted that this was the first organized attempt to deal with the problem of road accidents in Kenya. The first step for the improvement of road safety was taken and the basis for facing the problem efficiently was set. However, some important barriers existed. These barriers mainly concerned the coordination and the monitoring of the implementation of the Strategic Plans.

 

Despite having a common agenda on reduction of road carnage there was no common engagement platform for stakeholders to engage collaboratively and plan on collaboration and execution modalities of the different campaigns merging them into one common message and actionable plans. The mechanism that would support the work of the Inter-stakeholders never worked properly and the necessary resources were never allocated to the related road safety actions. Therefore, any efforts made by all public and private stakeholders were limited.

Transmodal agency our work
What We Did

There was need to develop measures relating to awareness raising, formal education and training to ensure that all road users have the appropriate attitudes, knowledge and skills to ensure safe road behaviour and to reduce the chance of. Accidents and enhance road safety

 

TransModal Agencies  was mandated by KENHA to:

  1. Develop a training and sensitization  programme  for KeNHA  targeting road users
  2. Develop and execute a one year communications & education programme  to reduce road fatalities across the country
  3. Identify and mobilise key partners in the execution of the approved programmes
  4. Campaign rollout planning
  5. Engage  manage & co-ordinate  key suppliers in the execution of the plan
  6. Content development and material for the campaigns
  7. Brand management and coherency for all marketing collateral as campaigns involve multiple stakeholders
  8. End to end event management for  multi-agency Road Safety Strategy Workshops
  9. Production& management  of all communication elements
  10. Develop the core messaging / event theme that engages and connects with potential investors, through shared values / common goals / objectives.
  11. PR management : Media management , co-ordination and monitoring
  12. Social media engagement & management
  13.   Post event monitoring & evaluation Assessment: Evaluate the success of the implemented programmes and all components of each campaign
The results
  1. Through managing and encouraging safe use of the road transport system. Co-operation and co-ordination was developed and harnessed among all key stakeholders to ensure that no opportunity is missed.
  2. Campaigns have achieved strong levels of prompted awareness
  3. Have effectively reached the key target segment
  4. Notable positive change in behaviour& attitudes of road users
National Innovation Forum
The Challenge

–  Conceptualizing a never done before presidential event

– Planning and Coordination with multi-stakeholders (Govt Vs. Private sector)

–  Coordinating and communication with innovators from across the country (Target      6,000 pax)

–  Tight Budgets and timelines

Execute a  National ICT Expo and National Business Innovation Forum all in one.

What We Did

An integrated Communication approach driven by;

  1. Sustained Media play demystifying innovation and promoting local enterprises
  2. Drive thought leadership in govt. role in promoting tech-enterprise
  3. Showcase innovation by encouraging online conversation & feedback
The results

A well planned and executed country’s inaugural innovation showcase under the auspices of the Ministry of Information, Communication and Technology, ICT Authority and industry players.

 

Notable positive change in behaviour & attitudes of road users.

Connected East Africa Summit
Brief

In its’ 7th year, the Connected East Africa Summit is a platform that offers interaction between the ICT industry players an opportunity to deliberate on its’ use as a catalyst of service delivery to citizens. This year the summit drew participation from the larger Eastern Africa.

The Challenge

–  Sell relevance and Impact of the Connected EA summit

–  Sponsorship Engagement and Management 

–  Government Relations 

–  Hospitality management across four hotels, Conference Management, Public Relations, Exhibition and Summit showcase, Stakeholder Communication and CSR Management.

What We Did

An integrated Communication approach driven by;

  • Thematic story pitches aligned to topical issues in these countries;
  • Sustain thought leadership in govt. role in promoting tech-enterprise
  • Integrated communications campaign and partner/sponsor engagement driven by the connected network agenda.
  • A showcase forum for sponsors aligned to the summit theme
  • Event  planning , Execution & post event evaluation themed towards “ The Strength is in our Networks “ aimed at showcasing and driving the key message of  ICT Regional integration and collaboration 
  • Draw public and private sector attention of  Connected East Africa Summit  intent on collaborating for ICT entrepreneurship and also demonstrate the economic linkages of ICT to other sectors that will enhance economic growth   in the country.
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